Visitors can also sprint along a nine-meter track equipped with Omega’s Official Timekeeper technology – the same tech used to time track and field events in the Olympics, and they can even receive a printout of their “photo finish,” taken at the exact moment they cross the finish line. Another exhibit immerses visitors in the Omega wristwatches worn by James Bond, starting with 1995’s Goldeneye. And a massive replica of the proprietary, George Daniels-designed co-axial escapement helps visitors understand how this very special mechanism, which blends the advantages of the detent and lever escapements, makes Omega watches more robust and accurate.

For more on the new museum, visit Omega online.