But the afternoon also gave us a new record for an Omega Speedmaster. Minutes ago at Phillips Geneva, the hammer fell on an excellent-looking Omega Speedmaster reference 2915-1 “Broad Arrow,” the first-generation of Omega Speedmasters. The new record is $408,500, breaking through the previous record of $275,508 we saw at Bukowski’s in Sweden last year. It shouldn’t necessarily come as a huge surprise to see such an impressive result for the first execution of Omega’s best-known and most collected sports watch, especially at high-profile sale at Phillips Geneva – but this watch smashed its estimate of CHF 80,000 to CHF 140,000.