Telling myself that one day I’ll own this watch feels a lot like convincing myself as a kid that maybe, if I just believed, Santa could be real. Deep down, I knew there was absolutely no way. But a boy can dream. And so can a grown-ass man, even with a $40,600 price tag. Santa, old buddy, I’ve been good this year, and you wouldn’t believe how many coal/Cole jokes I’ve endured in my life. If you’re listening, please remember that I’m a silicon strap guy. I mean, I’ll take it on a leather strap, sure, but I prefer the high/low of the silicon strap execution. Just saying.

– Cole Pennington