Fitzgerald’s mother was deputy director of overseas military schools, so she traveled often for work and stopped at the Duty Free store, where she’d often grab a plastic Swatch for her son. “This is the one that started it all, the taproot watch,” Fitzgerald says. He didn’t wear it when he was young because he couldn’t tell the time with such a busy dial. Instead, he wore a Swatch Scuba but he wore it so much that it literally disintegrated. The SCM 401 became more interesting as he got older, and he would put it on when throwing dinner parties at Boku. “As somebody who entertains every night, I’m in front of people and performing, and they’re seeing my hands move,” he says. “Especially at the chef’s counter, when I’m in front of them cooking, to have a cool fun watch on me was part of my shtick.”