Then, when you look at comparable markets, like say the automobile industry, we no longer have the 3, 5, and 7 series from BMW, we have the 1, 2, 3, 4, 5, 6, and 7 series. And not just coupes, sedans, and SUVS, but any number of cross-overs between. And you know what? There is is someone out there that just thinks the BMW X6M is the most perfect car in the world. And it’s kind of like what Lange is doing here with the Zeitwerk Decimal Strike in honey gold. It’s somewhere between a striking time and the minute repeater, in a particular metal that appeals to a particular type of client. And it cost? €120,000 (approximately $128,360 at time of publishing) will appeal to a particular type of person. And you know what, that’s ok with me, because even though it doesn’t go as far as the minute repeater, it allows 100 more watch lovers to own a chiming watch from Lange, and that is a beautiful thing.
For more, visit A. Lange & Söhne online.