There are a lot of things, let’s face it, that serious watch lovers love to hate, or perhaps it would be more accurate to say, “hate on” – the latter referring to the occasional tendency to dislike something purely on principle. Often, of course, there are reasons the pitchforks and torches come out; one of the worst offenders are themed limited edition watches (which predictably often consist of little more than a logo on a dial and the least cost-intensive possible modification to the packaging). The problem is that a lot of the time the connection to the theme of a limited edition watch seems pretty thin – and on top of that a lot of the time, the design decisions used to tie the watch into the theme of the limited edition just seem kind of obvious. To be completely honest, though, one sympathizes with the designers – if someone put a gun to my head and told me to make a limited edition watch in celebration of (just as a for instance) the Fourth of July I would struggle not only to avoid using eagles and the colors red, white, and blue; I’d struggle to think of anything else. Being told, if you’re in the design department, that you have to make a tie-in limited edition watch on a shoestring budget with zero development time is probably something that drives watch designers to drink.
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