The coat-of-arms of the Bond family in the film is taken from one of several real life Bond family coats-of-arms, which at its simplest can be described, in heraldic language, as “Argent, on a chevron sable, three bezants,” or, more or less, “Silver, on a black chevron, three gold coins.” For the film designers added a helmet over the shield, as well as a red hand in the upper left corner, signifying a baronet (which is anachronistic for Bond, who is not a baronet) and the motto, “Orbis Non Sufficit,” or “The World Is Not Enough,” which is of course the title of a later Bond film.