Could this be you, on a beach, enjoying a sunny day with some charming company? By strapping on an Old England Beach Watch, it sure could! This ad is from 1970. The copy includes the clever line, “Sea-proof, sand-proof, crab-proof, sun-proof, surf-proof, dive-proof, isn’t that proof enough?  This ad ran in a 1970 issue of Europa Star, and by that time, the bikini was a fixture in advertising.