In considering competition, I’d say it’s hard to develop a value for the Apollo 8-ness of the design. If you’re really into the idea, it’s a plus; if you want a Dark Side (or even just a ceramic chronograph) then the Apollo 8 aspect is likely a non-starter. The truth is, there is some real competition in ceramic chronographs these days. Options include the the IWC Top Gun in ceramic which costs $10,900, Tudor’s Fastrider Black Shield is substantially less expensive at $4925, and it’s hard to overlook  Zenith’s new Defy chronograph at $12,200. The list doesn’t end there either, with options like Tag Heuer’s Carrera Heuer 01 in full ceramic at $6300, or models (competing and otherwise) from Audemars Piguet, Hublot, and more.