When I first started learning about watches, I often experienced emotional whiplash. I’d read a fascinating depiction of a watch, complete with photos, plus a deep dive into the history of the model and the author’s specific relationship with it – and I’d find myself longing not only to see it in the metal, but also to perhaps own it someday. Then, inevitably, I’d scroll to the bottom of the page, see that it cost more than my car, sigh heavily, and move on with my life wishing that 20 years ago I’d invested in Amazon.