Here’s the thing about mechanical watches Back In The Day: they came along with a lot of other stuff. There was a whole world of products, advertisements, ancillary services, and points of sale that, like while-you-wait kiosks for printing film, have gone the way of the dodo bird. The brands and products that survive are largely in the service of supporting, more or less, and more or less expensively, what you might call the Walter Mitty approach to watches: absent any real practical need for a mechanical watch, they’re there to fulfill various fantasies of what we’d like to be, and how we’d like to see ourselves.
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