“I wanted to wear a watch that no one had ever seen,” said Stallone about the Luminor in question. “I strapped this on my wrist that day and didn’t take it off until the end of filming.” Famously sentimental, Stallone kept the watch in his possession until he consigned it for this sale, nearly 30 years after filming. It might sound weird to think of Panerai as a brand no one had ever seen, but, at the time, that was very much the case. Today’s result shows just how far Panerai has come since then.