The Bamford Watch Department is a controversial subject in watch collecting circles. Some people love the idea of taking a brand new, modern watch (usually a Rolex) and putting their own twist on it, whether that means colored coatings, different dial configurations, or complex engravings. Others hate the idea of altering a perfectly good watch on principle. Today though, for the very first time, a Swiss watch brand itself is placing itself squarely in the first camp – Zenith has made Bamford the brand’s officially authorized customizer.