In a statement, Piaget says, “[Nouri’s] mission at Piaget is to modernize and rejuvenate the new positioning and ambition of the brand, while capitalizing on its history and unique heritage; as well as leveraging its development strategy across the world and launch a new managerial dynamic.” 

As an aside, the very first female CEO of any Richemont brand was Marianne Romestain, who became the global CEO of the French luxury leather goods house Lancel in 2014, a position in which she remains today.

Update: An earlier version of this story stated that Ms. NouriMs. Isabelle Guichot was CEO of Van Cleef & Arpels from 1999-2005; Ms. Nouri is the first woman watch & jewelry Maison Global CEO since Ms. Guichot’s departure from that position, and currently the only sitting woman Global CEO of any Richemont watch & jewelry Maison. –Ed.