The participating brands include the show’s founders – Breitling, Bulgari, De Bethune, Gérald Genta, Girard-Perregaux, H. Moser, MB&F, Ulysse Nardin, and Urwerk – as well as eight associate brands. They are Artya, Bovet, Carl F. Bucherer, Czapek, Ferdinand Berthoud, Louis Moinet, Maurice Lacroix, and Reuge. A press release from Geneva Watch Days makes mention of the fact that these brands will be presenting “numerous new models.”