Known around the world as one of the most significant luxury retail districts, Place Vendôme is home to several of the biggest and oldest names in haute horlogerie and luxury fashion, including the likes of Cartier, Van Cleef & Arpels, Louis Vuitton, and Breguet. By placing its first European boutique at such an address, Grand Seiko, which turns 60 this year, is positioning itself among the elite of luxury brands. A move like this can only mean that the Japanese watchmaker is serious about competing in Europe’s luxury watch market.