Yesterday morning, LVMH hosted a digital press conference to kick off LVMH Watch Week 2021, its second-annual one-group trade show for releasing new watches, and we’re dedicating the entire episode this week to unpacking and analyzing the news. With COVID-19 disrupting everything – including the already-in-flux watch trade show schedule – we weren’t exactly sure going into the year how 2021 was going to play out, but Bulgari, Hublot, and Zenith soldiered on and hosted the event virtually rather than at the Bulgari Hotel in Dubai. Not as swanky, but nearly as effective. (If you’re wondering what happened to TAG Heuer, their LVMH sister brand, you’ll have to listen to the episode to find out.)