My wife and I would like to thank Piaget and HODINKEE for our trip to Switzerland to visit Piaget, and to see its manufacture in La Cote aux Fees, and its headquarters in Geneva.

Here are a few of my thoughts:

Proud of being Piaget and taking pride in one’s work: When I was listening to Yves Bornard (who’s been with the company for 40+ years!) talk about the history of Piaget I could see his glowing pride. When the watchmakers showed us what they are working on, I too could see their pride in being Piaget, and how proud they are with their work. Yves takes out an employee log book from the 1940s. It is old, and its pages are yellow, and falling apart. How many companies can show visitors something like that today?

Bao and Yves in discussionWhat it means to be true manufacture. One of the things that stuck with me, and help me get a clearer picture of what it means to be a manufacture was Yves explaining the importance of having the movements assembled up in the Jura Mountains where it is calm, tranquil, and peaceful. He says this atmosphere is for the watchmaker’s mentality, and helps them be successful. He states you cannot have a watchmaker working in the middle of Geneva, because when that watchmaker goes to lunch and gets stuck in heavy traffic, it will impact his mentality.