Just a few days ago, Aldo Magada was in London visiting the Royal Automobile Club, a partner of Zenith since 2016. He published a few shots of the club on his personal Instagram account, leaving no clue of his decision to leave the company.

Jean-Claude Biver will represent the LVMH triumvirate later this month when all three brands meet in Geneva (concurrently with, but not as part of, SIHH), to show parts of their 2017 collections.

The Head of Watchmaking at LVMH is also the chairman of Hublot, where his influence still weighs heavily, and he now has to execute a balancing act as CEO of both TAG Heuer and Zenith. The industry’s busiest man just got busier.

Asked whether or not he worried the Zenith job was one too many to handle, Biver said: “I am not alone, and can count on extremely talented and innovative people. My team is my strength and without my team I even doubt I would be able to run one brand.”