Sustainability matters, particularly to younger consumers (and, uh, to the planet), and brands are increasingly looking to make products more responsibly. Panerai even has an initiative, Panerai Ecologico, specifically for driving innovation in this area. The Submersible eLAB-ID is, of course, a part of that.

What’s most impressive is that I can’t see any obvious compromises made in its construction. It’s a 44mm Submersible with 300 meters water resistance, a legible sandwich dial, and a case and dial made of aerospace-grade titanium.

While 3o examples of a single model aren’t going to change the world, publishing the suppliers might. Panerai is providing a blueprint for not just its own future watches, but for other watches by other brands. This is an idea that needs to scale.

It’s worth noting that Panerai is simultaneously announcing a more commercial launch alongside the Submersible eLAB-ID. For information on that watch, the Luminor eSteel, available in three 500-piece limited editions, head over to our story on that watch.