There’s an obvious kinshop between a solutions-driven environmental organization like Pacific Garbage Screening and a Swiss watch company like Oris. Throw in the general altruistic and responsible nature of the Swiss, and I can see where this watch is genuinely more than a marketing move. And we know the problems presented by plastic in the ocean are completely legitimate and that it’s been ignored for way too long. It’s been a looming issue, so for a watch company to step up to the plate and take a stance, like Oris has been doing for a few years now, is certainly meaningful. Oris could churn out perfectly acceptable dive watches, or they could take on a cause like this and funnel capital and attention towards something impactful and produce capable dive watches at the same time. Kudos to Oris for pursuing the latter.
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