I mean, look at it here next to a standard business card. Yeah, I know, right? To get it this thin, it has to be built with a single-mindedness that I can’t help but find fascinating. It scratches a very particular, very obsessive itch in my imagination. For example, the strap is made of a special synthetic material because leather can’t be cut thin enough and the hour hand is a disc set into the dial because there wasn’t enough height for two traditional, centrally posted hands. Funnily enough, the thing I find most compelling about this watch is how strange it feels on the wrist. With the inset crown, the totally straight lugs, and the almost weightless presence, it tells you unabashedly that it doesn’t care about being a normal, wearable watch. It has a totally different set of priorities and you have to either get onboard or pass on by.
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