The name Tony Fadell doesn’t ring as loud as some others when discussing kings of Silicon Valley – Steve Jobs, Bill Gates, Mark Zuckerberg – but to those who know, Tony Fadell is already an icon of engineering, entrepreneurship, and product design. It was Fadell who, in the 1990s, worked diligently to build the concept of hand-held computing devices while working for General Magic. His software would power Sony’s early Magic Link device, and he played a large role in Philips Electronics’ Palm Pilot competitors. But by the late ’90s, he was sure he wanted to go out on his own, founding Fuse Systems and pitching the idea of a portable music player to a handful technology companies (and even a watch company!), all unsuccessfully. In 2001, he abandoned the idea of a startup and joined Apple to work closely on a product that would come to define the 21st century – the iPod.