To say that 2020 so far has not been business as usual is to say nothing at all. Still, the watch industry, for all its general conservativism, remains capable of springing surprises on us. To a certain extent, watch brands occasionally have to do the unexpected in order to stay part of the conversation overall among consumers, but at the same time, figuring out how to stay fresh without straying too far from one’s core identity remains an ongoing challenge. The collapse of the watch trade shows this year has meant that new releases are not only more spread out over the calendar year, it also means that the jury is far from out on what 2020 is going to look like in the rear view mirror in terms of new releases. Still, at close to the halfway point, we think we’ve seen enough of the new stuff (with some very major exceptions, like Rolex and Patek, which have thus far not shown any new releases) to make a look back interesting. With that in mind, here are six watches that HODINKEE editors didn’t see coming.
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